Carolina Herrera

New York, NY

Spacesmith acted as executive architect on the renovation of Carolina Herrera’s three-story flagship store on Madison Avenue. The main goal of the project was to give clientele a comfortable, homey retreat from city streets and a luxurious shopping experience. Located in a Landmark District, Spacesmith worked closely with lead designers Studio Mellone and Chiara de Regi. Using clues from Carolina Herrera’s archives, our team created a space that encompasses brand identity.

As architect of record, Spacesmith was extremely helpful in explaining the design architect’s intentions, moving the project forward, and being available to answer questions as needed. As one of only three retail stores in the country, the New York location makes a very important marketing and branding statement for the company, and has attracted a lot of attention in the marketplace. The company’s senior leadership could not be more pleased with the outcome of this project – it’s like a dream come true.
— Giuseppe Celio, Chief Operating Officer, Carolina Herrera
Photo Credit: Bjorn Wallander